Flamin’ Hot         2 ½ stars

A few years ago, we saw the release of Flamin’ Hot, a movie about the inventor of a new flavor of Frito Lays Cheetos, matching the name of the movie. Although I had heard of the film at the time I hadn’t seen it until now. It tells the story about Richard Montañez, a poor, young Mexican-American man trying to support a family who snagged a job at the local Frito Lay plant in the early eighties as a janitor and then had and sold the idea of making a new, spicy flavor of Cheetos that came to be known as Flamin’ Hot. This is another of the corporate success movies that have shown up in recent years, like Air, Tetris and Blackberry that tell of the people behind a successful product. It is also the directorial debut of Eva Longoria who you may recognize from TV shows like Only Murders in the Building and Desperate Housewives. There are appealing things about Flamin’ Hot like the enthusiasm of the main character, Richard (Jesse Garcia) and his never say quit attitude toward his mission to save the jobs of those who work in the factory and his love of family. His story is inspirational as he goes against the protocol of the corporate structure to try to sell his idea of a product that would appeal to the Hispanic community despite his being just a janitor. Unfortunately, according to a few sources the story is mostly untrue with events in the movie being exaggerated. Parts of the movie I found corny like the narration that Garcia gives and scenes where the executives speak like Mexican fighting cholos voiced by Garcia. Though parts of the movie were entertaining, I couldn’t lose sight of the fact that it was selling a story of identity consumerism that apparently is not quite true. The movie earned an Academy Award Nomination for Original Song for “The Fire Inside” in 2024.